How to Position Your Products to Sell Themselves

Create Compelling Product Titles, Product Descriptions and Audio and Video Previews

You might have the most amazing audio or video download out there, but if you don't introduce your product in a compelling way, people won't find it and chances are they probably won't buy it. This is especially true if people have never heard of you. With this in mind, we wanted to give you some tips that will help you create compelling product titles, descriptions and audio or video previews.

Research

• The first thing you should do before anything else is to study your competition. Who is selling similar content? This is one of the best ways to get ideas about how to market your products. Look at their product titles and descriptions. Check out their product previews if any exist. You might even want to buy their product. Find out what differentiates you from your competition and what added value you have to offer your potential customer.


• Then you should think about who your ideal customer is. What type of person is likely to be interested in your product? How might you appeal to the needs and desires of that customer? Think about why these customers might buy from you instead of buying from your competition. Create a unique value proposition. What benefits and features will you provide that your customers will value most?

Product Title

• Once you've done your research you can use this information to inform your product title, product description and preview sample.


• Your title must not only describe the product itself, but it should also include keywords that a potential customer might search for. Use Google's free keyword tool to research popular terms. Enter keywords you think describe your product best and this tool will give you a list of similar keywords along with their search volume. It also gives you an indication of how much competition there is for those keywords. Your product title should be unique but also include some targeted keywords where you may have a chance to rank well in the search engines.


• Your title should be short and concise: Steer clear of lengthy titles

Product Description

• Your product description should start out with the main benefit or benefits of what you are selling. This could be in the form of bullet points or a splash heading. It should answer the question "how will this product improve my life?"


• The rest of the description should be the psychological link between the promise in the bullets or headline and the product. This is where you describe the content of your product in fuller detail with supporting details of the promise you made in the headline


• Use the targeted keyword you decided upon for your title and repeat strategically in your description. You should repeat this keyword 2-4 times without sounding repetitive. This will help your product show up in search engines for the keyword you would like to target.


• Include a call to action. The best product descriptions always ask for a sale. Be creative and encourage the potential customer to purchase your product by telling them exactly how to do it.

Audio or Video Preview

• Your audio and video preview can be the most important persuader to whether people buy your product. It should immediately draw your potential customer's attention and should leave them wanting more.


• Create an emotional connection with your potential customer. This preview should also answer the question "How will this improve my life?"


• We usually suggest making the clip 2-4 minutes, but we've seen great success with longer samples recently. These samples are in the 5-10 minute range. The length of the sample depends on the category of your product and the length of your product


• Gary Null's video preview of The Law of Attraction is a great example of an emotionally compelling sample

Check out this great article from Copy Blogger: Sell with Words Copy Blogger is a great marketing reference for anything having to do with writing.