Facebook Applications – All the Rage

With Microsoft Corp.’s $240 million investment in Facebook Inc, building a facebook application just got hotter. According to the Wall Street Journal, Microsoft announced last week it will buy a 1.6% stake in Facebook. The implications of this investment are yet to be seen. The valuation of Facebook as of today is approximately 15 billion dollars. As a marketer, it is probably wise to familiarize yourself with Facebook and building a Facebook Application as a way of reaching over 30 million people.

A few great places to find more information:
The Facebook Application Report by O’Reilly Radar
Social Media
Mashable.com